Roadmap To Driving AOV

The DTC landscape is maturing, Launching a DTC brand used to be easy. Simply set up a Shopify site, place your products, run Facebook ads, and work with a fulfillment center. The ability to easily and quickly run ads on Facebook and Instagram was a key to the growth of many DTC brands. 

However, that came crashing down with the iOS 14 update. Apple users now can control how third-party apps, like Facebook, access and track their data. This makes it harder for advertisers who rely on third-party data to accurately target their consumers. It’s also harder for brands to gauge the return on their ad investments.

Paid advertising is only as effective as having a strong brand to begin with. Brands that have built a strong image through differentiation and storytelling are the ones succeeding in the face of paid ads’ limitations. 

Moving forward, DTC brands will have to go back to the basics of building a strong brand foundation that is not reliant on pixel data for customer acquisition.

Marketing teams are forced to explore other creative marketing channels such as SMS, email, print, and even offline locations to get consumers to shop from their online stores.